WE ARE ON A MISSION TO FIND 

 THE NEXT BIG THING IN BEAUTY! 

THE GREENHOUSE IS COLLABORATING WITH THE BEAUTY MAKERS TO GROW
YOUR BEAUTY BRAND

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The Greenhouse is Chalhoub Group’s space for innovation and entrepreneurship. We give market access for innovation.

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The Beauty Makers are Chalhoub Group's in-house experts in beauty brand creation, acceleration, sourcing, and incubation.

ABOUT THE PROGRAM

OUR FOCUS

EARLY-STAGE
BRANDS

FROM EXPERTS IN ENTREPRENEURSHIP AMD THE BEAUTY INDUSTRY IN AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES

FROM EXPERTS IN ENTREPRENEURSHIP AMD THE BEAUTY INDUSTRY IN AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES

Equity option on agreement. ​
First right of refusal for investment

MENTORSHIP AND TRAINING

ACCESS TO THE GROUPS CHANNELS FOR TESTING

OUR FOCUS

INNOVATIVE AND DISRUPTIVE EMERGING BEAUTY BRANDS FROM THE MENA REGION

EARLY-STAGE
BRANDS

AT LEAST 1 SKU OR PROTOTYPE READY FOR TESTING

4

MONTHS

3 WEEK BOOTCAMP IN DUBAI TO KICK OFF

VIRTUAL WEEKLY UPDATES

ENDING WITH 1 WEEK IN DUBAI AND DEMOS TO RETAILERS,  DISTRIBUTORS AND INVESTORS

$15K
FUNDING

TRAVEL AND MARKET TESTING BUDGET

OPPORTUNITY FOR FURTHER INVESTMENT AND SUPPORT FROM THE GROUP POST PROGRAM

EQUITY OPTION ON AGREEMENT 

MARKET ACCESS

ACCESS TO OUR ONLINE AND OFFLINE CHANNELS TO SELL PRODUCTS SUCH AS FACES.COM AND BEAUTY NATION

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MENTORSHIP AND TRAINING

FROM EXPERTS IN ENTREPRENEURSHIP AMD THE BEAUTY INDUSTRY IN AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES

WHO CAN APPLY?

DISRUPTIVE BRANDS​

New types of ingredients, techniques, business models or brand story

EMERGING BRANDS

Emerging brands at least at a prototype stage​​ that we can help grow

PASSIONATE FOUNDERS

Passionate founders who know the beauty market inside out​

MENA FOCUSED
Brands from the region, for the region

ENGAGED COMMUNITY

Brands who have built a strong community are a big plus

PROGRAM MENTORS 

RANIA MASRI

Chief Transformation Officer

Chalhoub Group

 ALICE FOURQUET 

Head of Curation
The Beauty Makers

CELINE GOLDBERG

Head of Brand Creation & Development

The Beauty Makers

FORAT AL HAIDER

Head of Operations

The Beauty Makers

 NICK VINCKIER 

Head of Growth
Chalhoub Group

 MAE ZEINELDIN 

General Manager
The Modern East

 DANIELLE ASSADOURIAN 

Creative Content Manager
Modern East

 JOSEPH IBRAHIM 

Vice President

L'Oreal Luxe Distribution

 ELIE AYOUB

Operation & Supply Chain
Manager

 ALEXYS MACKENZIE 

Founder
You Beaut

...AND MANY MORE BEAUTY
EXPERTS & ENTREPRENEURS

PROGRAM AGENDA

JUNE

OCTOBER

NOVEMBER

DECEMBER & JANUARY

FEBRUARY

DEMO DAY

TESTING PHASE

PROGRAM START

SELECTION

APPLICATIONS
OPEN

READY TO ACCELERATE
YOUR BEAUTY BRAND?

© 2020 by The Greenhouse

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