Vision

Bring value by creating, accelerating, or curating relevant beauty brands & concepts.

Inception

2019

- Who are The Beauty Makers? -

Categories

Fragrance | Skincare | Makeup |

Lashes | Beauty Accessories & Tools | Ingestibles | Retail Concepts

Markets

MENA

Brands Scouted

500+

Brands Sourced

50+

Brands Accelerated

15

Brands Created

6

ABOUT
THE BEAUTY MAKERS

The Beauty Makers' mission is to support Chalhoub Group with ready-to-deploy beauty concepts, existing brands & products, whether created, accelerated, or curated in order to adapt to the increasingly more demanding omnichannel customers in the MENA region.

 

With in-depth knowledge of the local & regional market and years of experience in the beauty industry and brand curation, The Beauty Makers are the ultimate partner to build and launch the next big thing in beauty.

CASE STUDIES
WORTH TALKING ABOUT
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By

Fouz

This internally developed brand sold out in the first 4 hours after launch. The team was able to double the revenues vs. its set budget for 2019 and exceed their Q1 2020 sales budget by 30%.

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Pixi by Petra

After TBM's brand acceleration, Pixi became the top-selling brand on Beauty Nation as well as earning the #10 spot in Sephora's skincare department.

Beauty Nation

With over 20 point of sales across the region by year-end, this home-grown concept is the indisputable home for indie beauty in the Middle East, constantly outperforming market trend.

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International Brand*

Supported  this international brand in planning their next launches. By carefully assessing their entire makeup catalogue and providing a detailed plan of action on products, shades, formulations.

*brand info confidential

Image by Annie Spratt
PORTFOLIO
OF BRANDS CREATED
A BEAUTY BRAND 'MAKER'
UNIQUE IN THEIR OWN WAY - DESIGNED WITH THE CUSTOMER IN MIND - BRINGING UNRIVALED BEAUTY EXPERIENCES
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MEET THE BEAUTY MAKERS

 ALICE FOURQUET 

Head of Curation

 CELINE GOLDBRING 

Head of Brand Creation

& Development

FORAT AL HAIDER

Head of Operations

READY TO ACCELERATE
YOUR BEAUTY BRAND?

© 2020 by The Greenhouse

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