Bring value by creating, accelerating, or curating relevant beauty brands & concepts.
- Who are The Beauty Makers? -
Fragrance | Skincare | Makeup |
Lashes | Beauty Accessories & Tools | Ingestibles | Retail Concepts
THE BEAUTY MAKERS
The Beauty Makers' mission is to support Chalhoub Group with ready-to-deploy beauty concepts, existing brands & products, whether created, accelerated, or curated in order to adapt to the increasingly more demanding omnichannel customers in the MENA region.
With in-depth knowledge of the local & regional market and years of experience in the beauty industry and brand curation, The Beauty Makers are the ultimate partner to build and launch the next big thing in beauty.
WORTH TALKING ABOUT
This internally developed brand sold out in the first 4 hours after launch. The team was able to double the revenues vs. its set budget for 2019 and exceed their Q1 2020 sales budget by 30%.
Pixi by Petra
After TBM's brand acceleration, Pixi became the top-selling brand on Beauty Nation as well as earning the #10 spot in Sephora's skincare department.
With over 20 point of sales across the region by year-end, this home-grown concept is the indisputable home for indie beauty in the Middle East, constantly outperforming market trend.
Supported this international brand in planning their next launches. By carefully assessing their entire makeup catalogue and providing a detailed plan of action on products, shades, formulations.
*brand info confidential