ABOUT
THE GREENHOUSE ACCELERATOR

The Greenhouse offers a unique retail tech-accelerator program focused on accelerating technology-driven solutions, catered towards fast-growing retail startups. This equity-free accelerator program runs once a year; offering startups market access and retail expertise. Selected startups are matched with corporate sponsors across the Group to implement proof of concepts, with the goal of signing commercial agreements down the line.

 

Funding

up to $15,000 Grant (Equity-Free)

Duration

3 Months

Location

Dubai, UAE (Virtual)

Application

Deadline

13th March, 2021

Start Date

25th April, 2021

 
WHO CAN APPLY?

We are looking for startups post MVP with proven solutions to one of the below challenges, willing to compete for a spot on the SS21 Cohort.

E-COMMERCE CONTENT PRODUCTION

  • Improve and accelerate e-commerce product shots process  

  • Optimize product content descriptions

  • Tool to manage the content production process efficiently

IN-STORE CUSTOMER EXPERIENCE

  • Identify and access loyal customer behavior and data in-store

  • Data-driven recommendations based on customers online and offline  behaviors

  • Single customer view between online and offline

INFLUENCER & USER GENERATED CONTENT

  • Data-driven influencers selection

  • Source Saudi Arabia key opinion leaders (KOL)

  • Create and manage user-generated content

E-COMMERCE EXPERIENCE & CHECKOUT

  • Reduce abandonment at address/shipping stage

  • Optimize conversion at the checkout stage

  • Improve online search efficiency and accuracy

  • Offer a personalized customer experience based on user's preferences and locations (homepage, products, content, etc.)

PERFORMANCE MARKETING

  • Generate actionable marketing insights based on multiple data sources

 
COHORT 04
PROGRAM DESIGN (SS21)

FEBRUARY

MARCH

APRIL

THE

SELECTION

STAGE

1-MONTH IMMERSION AND ASSESSMENT PROGRAM WITH CORPORATE SPONSORS

01

DEADLINE

FOR

SUBMISSIONS

APPLICATIONS OPEN FOR SUBMISSION

03

02

04

WHY JOIN?
THE NEXT GENERATION RETAIL CONCEPT

Be part of the retail-tech startups that will help transform the leading luxury fashion Group in the GCC!

SOLUTION ACCELERATION PROGRAM

Designed from the ground up with business owners to focus on their specific needs. Focused around carrying out pilots and case studies with brands from the Group. 

FUEL STARTUPS WITH
MARKET ACCESS

Opportunity to deploy your solution at the largest luxury retail group in MENA. Industry mentors and digital/tech experts. Gain unique access to insights and real-life business challenges from an industry leader that will help you build a better solution. The program will be tailored to maximize the chances of your success.

EQUITY-FREE & IN THE UAE (VIRTUALLY)!

Equity free: we are looking to collaborate with you with the goal of being your customer or licensing your technology. We may also invest in you at later stages.

 

Immersive 1 month assessment period virtually with access to co-working space if you are based in Dubai (or can travel). 

RETAIL MENTORS
AND DIGITAL EXPERTS

You will work closely with decision makers and business drivers. 

ACCELERATING CHANGE
DEPLOYING SOLUTIONS TO CORPORATE PAIN POINTS

Our ambition is to help transform our organization by leveraging the power of startups and tackling challenges in the area of e-commerce, performance marketing, and in-store experiences in this 2021 Cohort.

Meet our past startups

 

Guillaume de Roquefeuil, Founder & CEO

EuroPass

"Our experience at The Greenhouse was amazing. We've been positively surprised by the motivation of the brands to work with us, and the reactivity of the sponsors to make things happen. After 3 months, we have a solid solution to go live, and a strong motivation to pursue business with Chalhoub Group."

info@europass.paris

 
MENTORS & CORPORATE SPONSORS

DINA SIDANI

Chief of Innovation

SHARMILA MURAT

Chief Investment Oifficer

NICK VINICKER

Head of Growth | E-Commerce

NOUR HALABI

Portfolio Specialist | Investments

CHARBEL LAHOUD

KSA Transformation Lead

SARAH SILLOW

Head of Transformation | Projects

RYAN DEN ROOIJEN

Chief Data Officer

ELISA BRUNO

General Manager | Level Shoes

RANI NASR

Head of E-Commerce | Level Shoes

ALICE FOURQUET

Head of Curation | Beauty

CAMELIA GEORGESCU

VP of Fashion Accessories

FORAT AL HAIDER

Brand Director | GHAWALI

© 2021 by The Greenhouse

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