ABOUT
THE GREENHOUSE ACCELERATOR
The Greenhouse offers a unique retail tech-accelerator program focused on accelerating technology-driven solutions, catered towards fast-growing retail startups. This equity-free accelerator program runs once a year; offering startups market access and retail expertise. Selected startups are matched with corporate sponsors across the Group to implement proof of concepts, with the goal of signing commercial agreements down the line.
Funding
up to $15,000 Grant (Equity-Free)
Duration
3 Months
Location
Dubai, UAE (Virtual)
Application
Deadline
13th March, 2021
Start Date
25th April, 2021
WHO CAN APPLY?
We are looking for startups post MVP with proven solutions to one of the below challenges, willing to compete for a spot on the SS21 Cohort.
E-COMMERCE CONTENT PRODUCTION
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Improve and accelerate e-commerce product shots process
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Optimize product content descriptions
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Tool to manage the content production process efficiently
IN-STORE CUSTOMER EXPERIENCE
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Identify and access loyal customer behavior and data in-store
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Data-driven recommendations based on customers online and offline behaviors
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Single customer view between online and offline
INFLUENCER & USER GENERATED CONTENT
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Data-driven influencers selection
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Source Saudi Arabia key opinion leaders (KOL)
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Create and manage user-generated content
E-COMMERCE EXPERIENCE & CHECKOUT
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Reduce abandonment at address/shipping stage
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Optimize conversion at the checkout stage
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Improve online search efficiency and accuracy
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Offer a personalized customer experience based on user's preferences and locations (homepage, products, content, etc.)
PERFORMANCE MARKETING
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Generate actionable marketing insights based on multiple data sources
COHORT 04
PROGRAM DESIGN (SS21-22)
FEBRUARY
MARCH
APRIL
THE
SELECTION
STAGE
1-MONTH IMMERSION AND ASSESSMENT PROGRAM WITH CORPORATE SPONSORS
01
DEADLINE
FOR
SUBMISSIONS
APPLICATIONS OPEN FOR SUBMISSION
03
02
04
WHY JOIN?
THE NEXT GENERATION RETAIL CONCEPT
Be part of the retail-tech startups that will help transform the leading luxury fashion Group in the GCC!
SOLUTION ACCELERATION PROGRAM
Designed from the ground up with business owners to focus on their specific needs. Focused around carrying out pilots and case studies with brands from the Group.
FUEL STARTUPS WITH
MARKET ACCESS
Opportunity to deploy your solution at the largest luxury retail group in MENA. Industry mentors and digital/tech experts. Gain unique access to insights and real-life business challenges from an industry leader that will help you build a better solution. The program will be tailored to maximize the chances of your success.
EQUITY-FREE & IN THE UAE (VIRTUALLY)!
Equity free: we are looking to collaborate with you with the goal of being your customer or licensing your technology. We may also invest in you at later stages.
Immersive 1 month assessment period virtually with access to co-working space if you are based in Dubai (or can travel).
RETAIL MENTORS
AND DIGITAL EXPERTS
You will work closely with decision makers and business drivers.
ACCELERATING CHANGE
DEPLOYING SOLUTIONS TO CORPORATE PAIN POINTS
Our ambition is to help transform our organization by leveraging the power of startups and tackling challenges in the area of e-commerce, performance marketing, and in-store experiences in this 2021 Cohort.
Meet our past startups
Guillaume de Roquefeuil, Founder & CEO
EuroPass
"Our experience at The Greenhouse was amazing. We've been positively surprised by the motivation of the brands to work with us, and the reactivity of the sponsors to make things happen. After 3 months, we have a solid solution to go live, and a strong motivation to pursue business with Chalhoub Group."
CORPORATE SPONSORS
RYAN DEN ROOIJEN
Chief eCommerce Officer
RANI NASR
Head of E-Commerce | Level Shoes
ALICE FOURQUET
Head of Curation | Beauty Makers
CAMELIA GEORGESCU
VP of Fashion Accessories
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SHARMILA MURAT
Chief Investment Officer
NICK VINICKER
Head of Corporate Innovation
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