WE ARE ON A MISSION TO FIND 

 THE NEXT BIG THING IN BEAUTY! 

WE COLLABORATE TO INCUBATE
YOUR BEAUTY BRAND

The Greenhouse is Chalhoub Group’s space for innovation and entrepreneurship

The Beauty Makers are Chalhoub Group's in-house experts in beauty brand creation

ABOUT THE PROGRAM

OUR FOCUS

Innovative and disruptive emerging beauty wellness and beauty tech​

EARLY-STAGE
BRANDS

Little revenue but at least at prototype stage with SKU(s)​

$20K
FUNDING

Including travel expenses plus funding for testing

5

STARTUPS

PER COHORT

4

MONTHS

3 weeks in Dubai and back in Dubai for 1 week for demo day​

X%
EQUITY

Equity option on agreement. ​
First right of refusal for investment

WHO CAN APPLY?

DISRUPTIVE BRANDS​

New types of ingredients, techniques, business models or brand story

EMERGING BRANDS

Emerging brands at least at a prototype stage​​ that we can help grow

PASSIONATE FOUNDERS

Passionate founders who know the beauty market inside out​

MENA FOCUSED
Brands from the region, for the region

ENGAGED COMMUNITY

Brands who have built a strong community are a big plus

PROGRAM MENTORS 

 PATRICIA KHOURY 

General Manager
The Beauty Makers

 ALICE FOURQUET 

Head of Curation
The Beauty Makers

 MAE ZEINELDIN 

General Manager
Modern East

 DANIELLE ASSADOURIAN 

Creative Content Manager
Modern East

 NICK VINCKIER 

Head of Growth
Chalhoub Group

 ALEXYS MACKENZIE 

Founder
You Beaut

...AND MANY MORE BEAUTY
EXPERTS & ENTREPRENEURS

PROGRAM AGENDA

 MAY 

 SEPTEMBER 

 OCTOBER 

 NOVEMBER 

 JANUARY 

DEMO DAY

TESTING PHASE

PROGRAM START

SELECTION

APPLICATIONS
OPEN

READY TO ACCELERATE
YOUR BEAUTY BRAND?

© 2020 by The Greenhouse

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