THE GREENHOUSE IS COLLABORATING WITH THE BEAUTY MAKERS TO GROW
YOUR BEAUTY BRAND
The Greenhouse is Chalhoub Group’s space for innovation and entrepreneurship. We give market access for innovation.
The Beauty Makers are Chalhoub Group's in-house experts in beauty brand creation, acceleration, sourcing, and incubation.
ABOUT THE PROGRAM
OUR FOCUS
EARLY-STAGE
BRANDS
FROM EXPERTS IN ENTREPRENEURSHIP AMD THE BEAUTY INDUSTRY IN AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES
Equity option on agreement.
First right of refusal for investment
MENTORSHIP AND TRAINING
ACCESS TO THE GROUPS CHANNELS FOR TESTING
OUR FOCUS
INNOVATIVE AND DISRUPTIVE EMERGING BEAUTY BRANDS FROM THE MENA REGION
EARLY-STAGE
BRANDS
AT LEAST 1 SKU OR PROTOTYPE READY FOR TESTING
4
MONTHS
3 WEEK BOOTCAMP IN DUBAI TO KICK OFF
VIRTUAL WEEKLY UPDATES
ENDING WITH 1 WEEK IN DUBAI AND DEMOS TO RETAILERS, DISTRIBUTORS AND INVESTORS
$15K
FUNDING
TRAVEL AND MARKET TESTING BUDGET
OPPORTUNITY FOR FURTHER INVESTMENT AND SUPPORT FROM THE GROUP POST PROGRAM
EQUITY OPTION ON AGREEMENT
WHO CAN APPLY?
DISRUPTIVE BRANDS
New types of ingredients, techniques, business models or brand story
EMERGING BRANDS
Emerging brands at least at a prototype stage that we can help grow
PASSIONATE FOUNDERS
Passionate founders who know the beauty market inside out
MENA FOCUSED
Brands from the region, for the region
ENGAGED COMMUNITY
Brands who have built a strong community are a big plus
PROGRAM MENTORS
RANIA MASRI
Chief Transformation Officer
Chalhoub Group
ALICE FOURQUET
Head of Curation
The Beauty Makers
CELINE GOLDBERG
Head of Brand Creation & Development
The Beauty Makers
FORAT AL HAIDER
Head of Operations
The Beauty Makers
NICK VINCKIER
Head of Growth
Chalhoub Group
MAE ZEINELDIN
General Manager
The Modern East
DANIELLE ASSADOURIAN
Creative Content Manager
Modern East
JOSEPH IBRAHIM
Vice President
L'Oreal Luxe Distribution
ELIE AYOUB
Operation & Supply Chain
Manager
ALEXYS MACKENZIE
Founder
You Beaut