
WE ARE ON A MISSION TO FIND
THE NEXT BIG THING IN BEAUTY!
DEADLINE - 10 SEPTEMBER 2020
THE GREENHOUSE IS COLLABORATING WITH THE BEAUTY MAKERS TO GROW
YOUR BEAUTY BRAND
The Greenhouse is Chalhoub Group’s space for innovation and entrepreneurship. We give market access for innovation.
The Beauty Makers are Chalhoub Group's in-house experts in beauty brand creation, acceleration, sourcing, and incubation.
ABOUT THE PROGRAM
OUR FOCUS
EARLY-STAGE
BRANDS
FROM EXPERTS IN ENTREPRENEURSHIP AMD THE BEAUTY INDUSTRY IN AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES
Equity option on agreement.
First right of refusal for investment
MENTORSHIP AND TRAINING
ACCESS TO THE GROUPS CHANNELS FOR TESTING
OUR FOCUS
INNOVATIVE AND DISRUPTIVE EMERGING BEAUTY BRANDS FROM THE MENA REGION
EARLY-STAGE
BRANDS
AT LEAST 1 SKU OR PROTOTYPE READY FOR TESTING
4
MONTHS
3 WEEK BOOTCAMP IN DUBAI TO KICK OFF
VIRTUAL WEEKLY UPDATES
ENDING WITH 1 WEEK IN DUBAI AND DEMOS TO RETAILERS, DISTRIBUTORS AND INVESTORS
$15K
FUNDING
TRAVEL AND MARKET TESTING BUDGET
OPPORTUNITY FOR FURTHER INVESTMENT AND SUPPORT FROM THE GROUP POST PROGRAM
EQUITY OPTION ON AGREEMENT
WHO CAN APPLY?
DISRUPTIVE BRANDS
New types of ingredients, techniques, business models or brand story
EMERGING BRANDS
Emerging brands at least at a prototype stage that we can help grow
PASSIONATE FOUNDERS
Passionate founders who know the beauty market inside out
MENA FOCUSED
Brands from the region, for the region

ENGAGED COMMUNITY
Brands who have built a strong community are a big plus