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 WE ARE ON A MISSION TO FIND 
 THE NEXT BIG THING IN
BEAUTY & WELLNESS! 

DEADLINE EXTENDED - MARCH 8TH 2022

ABOUT THE 2022 PROGRAM

OUR FOCUS

EARLY-STAGE
BRANDS

FROM EXPERTS IN ENTREPRENEURSHIP AMD THE BEAUTY INDUSTRY IN AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES

4
MONTHS TESTING
PHASE

2 WEEK BOOTCAMP KICK-OFF 

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VIRTUAL WEEKLY UPDATES

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ENDING WITH DEMOS TO RETAILERS,  DISTRIBUTORS, AND INVESTORS

$15K
FUNDING

MARKET TESTING BUDGET & CONTENT CREATION

OPPORTUNITY FOR FURTHER INVESTMENT AND SUPPORT FROM THE GROUP POST PROGRAM

EQUITY OPTION ON AGREEMENT 

OUR FOCUS

INNOVATIVE, DISRUPTIVE,  EMERGING

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BEAUTY & WELLNESS BRANDS

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FROM THE MENA REGION

Wellness Products

EARLY-STAGE
BRANDS

AT LEAST 1 SKU

-
REGISTRATION OF PRODUCT(S) IS PREFERABLE

Equity option on agreement. ​
First right of refusal for investment

MENTORSHIP AND TRAINING

ACCESS TO THE GROUPS CHANNELS FOR TESTING

MARKET ACCESS

ACCESS TO OUR ONLINE AND OFFLINE CHANNELS TO SELL YOUR PRODUCTS SUCH AS FACES.COM AND BEAUTY NATION

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Spa and Wellness

MENTORSHIP AND TRAINING

FACEBOOK FOR BUSINESS

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EXPERTS IN ENTREPRENEURSHIP AND THE BEAUTY INDUSTRY

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AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION, AND MEDIA STRATEGIES

WHO CAN APPLY?

DISRUPTIVE BRANDS​

New types of ingredients, techniques, business models or brand story

EMERGING BRANDS

Emerging brands with a prototype or product​​ that we can help grow and test

FOCUS ON WELLNESS

Clean or blue beauty, Emotional Beauty, Edible or Nutri beauty, Feminine care

MENA FOCUSED
Brands from the region, for the region

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PASSIONATE FOUNDERS

Passionate founders who know the beauty market inside out​

ENGAGED COMMUNITY

Brands who have built a strong community are a big plus

DEADLINE EXTENDED - MARCH 8TH 2022

THE GREENHOUSE IS COLLABORATING WITH THE BEAUTY MAKERS TO ACCELERATE
YOUR BEAUTY & WELNESS BRAND

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The Greenhouse is Chalhoub Group’s space for innovation and entrepreneurship. We give market access for innovation.

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The Beauty Makers are Chalhoub Group's in-house experts in beauty brand creation, acceleration, sourcing, and incubation.

PROGRAM MENTORS 

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DINA SIDANI

Chief Innovation Officer

Chalhoub Group

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 ALICE FOURQUET 

Head of Curation
The Beauty Makers

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 ALEXYS MACKENZIE 

Sr. Curation Manager
The Beauty Makers

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FORAT AL HAIDER

Brand Director

GHAWALI

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 NICK VINCKIER 

Head of Coporate Innovation
Chalhoub Group

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 MAE ZEINELDIN 

General Manager
The Modern East

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 DANIELLE ASSADOURIAN 

Creative Content Manager
Modern East

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 JOSEPH IBRAHIM 

Vice President

L'Oreal Luxe Distribution

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 ELIE AYOUB

Operation & Supply Chain
Manager

...AND MANY MORE BEAUTY
EXPERTS & ENTREPRENEURS

PROGRAM AGENDA 2021/2022

DECEMBER

FEBRUARY

MARCH - APRIL

MAY - AUGUST

SEPTEMBER

DEMO DAY

TESTING PHASE

PROGRAM START

SHORT LIST

APPLICATIONS
OPEN

READY TO ACCELERATE
YOUR BEAUTY BRAND?

DEADLINE EXTENDED - MARCH 8TH 2022