ABOUT THE 2022 PROGRAM
OUR FOCUS
EARLY-STAGE
BRANDS
FROM EXPERTS IN ENTREPRENEURSHIP AMD THE BEAUTY INDUSTRY IN AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES
4
MONTHS TESTING
PHASE
2 WEEK BOOTCAMP KICK-OFF
-
VIRTUAL WEEKLY UPDATES
-
ENDING WITH DEMOS TO RETAILERS, DISTRIBUTORS, AND INVESTORS
$15K
FUNDING
MARKET TESTING BUDGET & CONTENT CREATION
OPPORTUNITY FOR FURTHER INVESTMENT AND SUPPORT FROM THE GROUP POST PROGRAM
EQUITY OPTION ON AGREEMENT
OUR FOCUS
INNOVATIVE, DISRUPTIVE, EMERGING
-
BEAUTY & WELLNESS BRANDS
-
FROM THE MENA REGION
EARLY-STAGE
BRANDS
AT LEAST 1 SKU
-
REGISTRATION OF PRODUCT(S) IS PREFERABLE
Equity option on agreement.
First right of refusal for investment
MENTORSHIP AND TRAINING
ACCESS TO THE GROUPS CHANNELS FOR TESTING
MARKET ACCESS
ACCESS TO OUR ONLINE AND OFFLINE CHANNELS TO SELL YOUR PRODUCTS SUCH AS FACES.COM AND BEAUTY NATION
MENTORSHIP AND TRAINING
FACEBOOK FOR BUSINESS
-
EXPERTS IN ENTREPRENEURSHIP AND THE BEAUTY INDUSTRY
-
AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION, AND MEDIA STRATEGIES
WHO CAN APPLY?
DISRUPTIVE BRANDS
New types of ingredients, techniques, business models or brand story
EMERGING BRANDS
Emerging brands with a prototype or product that we can help grow and test
FOCUS ON WELLNESS
Clean or blue beauty, Emotional Beauty, Edible or Nutri beauty, Feminine care
MENA FOCUSED
Brands from the region, for the region
PASSIONATE FOUNDERS
Passionate founders who know the beauty market inside out
ENGAGED COMMUNITY
Brands who have built a strong community are a big plus
DEADLINE EXTENDED - MARCH 8TH 2022
THE GREENHOUSE IS COLLABORATING WITH THE BEAUTY MAKERS TO ACCELERATE
YOUR BEAUTY & WELNESS BRAND
The Greenhouse is Chalhoub Group’s space for innovation and entrepreneurship. We give market access for innovation.
The Beauty Makers are Chalhoub Group's in-house experts in beauty brand creation, acceleration, sourcing, and incubation.
PROGRAM MENTORS
DINA SIDANI
Chief Innovation Officer
Chalhoub Group
ALICE FOURQUET
Head of Curation
The Beauty Makers
ALEXYS MACKENZIE
Sr. Curation Manager
The Beauty Makers
FORAT AL HAIDER
Brand Director
GHAWALI
NICK VINCKIER
Head of Coporate Innovation
Chalhoub Group
MAE ZEINELDIN
General Manager
The Modern East
DANIELLE ASSADOURIAN
Creative Content Manager
Modern East
JOSEPH IBRAHIM
Vice President
L'Oreal Luxe Distribution
ELIE AYOUB
Operation & Supply Chain
Manager