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ABOUT THE PROGRAM

Introducing Fashion Lab Cohort 2,

a commercial excellence program that aims to discover the next generation of high potential fashion brands from Saudi Arabia. This exclusive program offers 10 dedicated brands the opportunity to connect with the region leaders and trendsetters in the luxury fashion and retail industry.

CURATED 
WORKSHOPS

Gain invaluable insights from industry leaders and trendsetters through a series of meticulously curated workshops.

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RECEIVE 1:1 MENTORSHIP

Receive personalized guidance and support from seasoned experts who will help refine your brand's vision and strategy.

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MARKET ACCESS

Showcase your creations to a wider audience through our exclusive online platform, expanding your brand's reach and visibility.

Women in the Street

NETWORKING
OPPORTUNITIES

Connect with like-minded peers, potential collaborators, and key players in the fashion ecosystem, fostering invaluable relationships for your brand's growth.

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TAILORED
SUPPORT

Benefit from individualized support and resources tailored to address the specific needs and challenges of your brand.

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WHY
JOIN
US?

UNPARALELLED ACCESS​

Gain unparalleled access to the region's fashion elite, opening doors to opportunities that could shape the future of your brand.

STRATEGIC GUIDANCE

Emerging brands with production capabilities, trade license, and at least 5 SKUs that we can help grow

COMMUNITY & COLLABORATION

Become part of a vibrant community of forward-thinking fashion innovators, fostering collaboration and collective success.

ACCELERATED GROWTH

Accelerate your brand's growth trajectory with the support and resources of The Fashion Lab, positioning yourself as a leader in the Saudi Arabian fashion landscape.

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PROGRAM MENTORS 

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SINEAD O'KEEFFE

PROGRAM PARTNER

THE GREENHOUSE

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JOANNE MARIE BASSOUL
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JOAQUIN MENCIA
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JOSEPH CHALHOUB

DIRECTOR

THE GREENHOUSE

CHIEF INNOVATION OFFICER

CHALHOUB GROUP

GM of Fashion & Accessories

Saudi Arabia / Chalhoub Group

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PERKS & SUPPORT

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FACEBOOK

Facebook for Business

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FACEBOOK

Facebook for Business

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FACEBOOK

Facebook for Business

Buying Manager

TRYANO

Reg. Visual Merchandising Manager

Luxury & Lifestyle Fashion

PROGRAM AGENDA

JUNE

AUGUST

OCTOBER

OCTOBER-NOVEMBER

DECEMBER

APPLICATIONS
OPEN

INTERVIEW
SHORTLISTED BRANDS

PROGRAM
COMMENCEMENT

MARKET ACCESS TESTING

SHOWCASE DAY

READY TO ACCELERATE
YOUR FASHION BRAND?

If you're ready to take your fashion brand to the next level, don't miss this opportunity to join
Fashion Lab Cohort 2.

Apply now to secure your place among the next generation of Saudi Arabia's fashion pioneers.



Application Deadline: 
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