ABOUT THE PROGRAM
OUR
FOCUS
INNOVATIVE AND DISRUPTIVE EMERGING FASHION BRANDS FROM
SAUDI ARABIA 🇸🇦
EARLY-STAGE
FASHION BRANDS
WITH TRACTION AND PRODUCTION CAPABILITIES
MARKET ACCESS
ACCESS TO OUR ONLINE AND OFFLINE CHANNELS TO SELL YOUR PRODUCTS SUCH AS TRYANO.COM & SAKS
MENTORSHIP & TRAINING
FROM EXPERTS IN ENTREPRENEURSHIP & THE FASHION INDUSTRY TO AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES
5
MONTHS
2 WEEK HYBRID BOOTCAMP TO KICK-OFF
WITH WEEKLY UPDATES
ENDING IN A DEMO DAY TO RETAILERS, DISTRIBUTORS, AND INVESTORS
$15K
FUNDING
OPPORTUNITY FOR FURTHER INVESTMENT AND SUPPORT FROM THE GROUP POST PROGRAM
*EQUITY OPTION ON AGREEMENT
WHO CAN APPLY?
DISRUPTIVE BRANDS​
Focused on streetwear, sustainable fashion, contemporary design, and accessories
EMERGING BRANDS
Emerging brands with production capabilities, trade license, and at least 5 SKUs that we can help grow
PASSIONATE FOUNDERS
Passionate founders who know the fashion market inside out​
SAUDI FOCUSED
Brands from KSA, for the region
ENGAGED COMMUNITY
Brands who have built a strong community are a big plus
PROGRAM MENTORS
ARWA AL BANAWI
Founder & Fashion Designer
DINA SIDANI
Chief Innovation Officer
SGII / Chalhoub Group
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SHARMILA MURAT
Chief Investment Officer
SGII / Chalhoub Group
Facebook for Business
​
DANA ALHAMRANI
JOSEPH CHALHOUB
Business Development Manager
KSA Country Managment
GM of Fashion & Accessories
Saudi Arabia / Chalhoub Group
RAFI DIKRANIAN
JOANNE MARIE-BASSOUL
Head of Marketing & Operations
The Greenhouse
Business Development Manager
KSA Country Managment
MAE ZEINELDIN
Managing Director
Content Factory / Chalhoub Group
DANIELLE ASSADOURIAN
Creative Director
Content Factory / Chalhoub Group
JULIE COUET-IANNES
Buying Manager
TRYANO
NOUR HALABI
Portfolio Specialist
SGII / Chalhoub Group
PATRIZIA TENCONI
Sr. Product Manager
eCommerce / Chalhoub Group
NICO DAPOTO
Sr. Supply Chain Manager
Fashion Accessories / Chalhoub Group
DAVID DESSUREAULT
Head oif Merchandising
TRYANO / Chalhoub Group
GEROGE LAWN
Reg. Visual Merchandising Manager
Luxury & Lifestyle Fashion