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 WE ARE ON A MISSION TO FIND 

 THE NEXT BIG FASHION BRAND IN SAUDI ARABIA! 

ABOUT THE PROGRAM

OUR

FOCUS

INNOVATIVE AND DISRUPTIVE EMERGING FASHION BRANDS FROM

SAUDI ARABIA 🇸🇦

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EARLY-STAGE
FASHION BRANDS

WITH TRACTION AND PRODUCTION CAPABILITIES 

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MARKET ACCESS

ACCESS TO OUR ONLINE AND OFFLINE CHANNELS TO SELL YOUR PRODUCTS SUCH AS TRYANO.COM & SAKS

Women in the Street

MENTORSHIP & TRAINING

FROM EXPERTS IN ENTREPRENEURSHIP & THE FASHION INDUSTRY TO AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES

5

MONTHS

2 WEEK HYBRID BOOTCAMP TO KICK-OFF

WITH WEEKLY UPDATES

ENDING IN A DEMO DAY TO RETAILERS,  DISTRIBUTORS, AND INVESTORS

Image by Youssef Salagoor

$15K
FUNDING

OPPORTUNITY FOR FURTHER INVESTMENT AND SUPPORT FROM THE GROUP POST PROGRAM

*EQUITY OPTION ON AGREEMENT 

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WHO CAN APPLY?

DISRUPTIVE BRANDS​

Focused on streetwear, sustainable fashion, contemporary design, and accessories

EMERGING BRANDS

Emerging brands with production capabilities, trade license, and at least 5 SKUs that we can help grow

PASSIONATE FOUNDERS

Passionate founders who know the fashion market inside out​

SAUDI FOCUSED
Brands from KSA, for the region

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ENGAGED COMMUNITY

Brands who have built a strong community are a big plus

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PROGRAM MENTORS 

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ARWA AL BANAWI

Founder & Fashion Designer 

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DINA SIDANI

Chief Innovation Officer

SGII / Chalhoub Group

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SHARMILA MURAT

Chief Investment Officer

SGII / Chalhoub Group

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FACEBOOK

Facebook for Business

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DANA ALHAMRANI
JOSEPH CHALHOUB

Business Development Manager

KSA Country Managment

GM of Fashion & Accessories

Saudi Arabia / Chalhoub Group

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RAFI DIKRANIAN 
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JOANNE MARIE-BASSOUL

Head of Marketing & Operations

The Greenhouse

Business Development Manager

KSA Country Managment

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MAE ZEINELDIN

Managing Director

Content Factory / Chalhoub Group

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DANIELLE ASSADOURIAN

Creative Director

Content Factory / Chalhoub Group

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JULIE COUET-IANNES

Buying Manager

TRYANO

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NOUR HALABI

Portfolio Specialist

SGII / Chalhoub Group

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PATRIZIA TENCONI

Sr. Product Manager

eCommerce / Chalhoub Group

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NICO DAPOTO

Sr. Supply Chain Manager

Fashion Accessories / Chalhoub Group

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DAVID DESSUREAULT

Head oif Merchandising

TRYANO / Chalhoub Group

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GEROGE LAWN

Reg. Visual Merchandising Manager

Luxury & Lifestyle Fashion

PROGRAM AGENDA

JUNE

AUGUST

OCTOBER

OCTOBER-NOVEMBER

JANUARY

APPLICATIONS
OPEN

SELECTION

PROGRAM START

TESTING PHASE

STARTS

DEMO DAY