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 WE ARE ON A MISSION TO FIND 

 THE NEXT BIG FASHION BRAND IN SAUDI ARABIA! 

 DEADLINE - 25 JULY 2021 

ABOUT THE PROGRAM

OUR

FOCUS

INNOVATIVE AND DISRUPTIVE EMERGING FASHION BRANDS FROM

SAUDI ARABIA 🇸🇦

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EARLY-STAGE
FASHION BRANDS

WITH TRACTION AND PRODUCTION CAPABILITIES 

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MARKET ACCESS

ACCESS TO OUR ONLINE AND OFFLINE CHANNELS TO SELL YOUR PRODUCTS SUCH AS TRYANO.COM & SAKS

Women in the Street

MENTORSHIP & TRAINING

FROM EXPERTS IN ENTREPRENEURSHIP & THE FASHION INDUSTRY TO AREAS SUCH AS GO TO MARKET STRATEGIES, SUPPLY CHAIN, CONTENT CREATION AND MEDIA STRATEGIES

5

MONTHS

2 WEEK HYBRID BOOTCAMP TO KICK-OFF

WITH WEEKLY UPDATES

ENDING IN A DEMO DAY TO RETAILERS,  DISTRIBUTORS, AND INVESTORS

Image by Youssef Salagoor

$15K
FUNDING

OPPORTUNITY FOR FURTHER INVESTMENT AND SUPPORT FROM THE GROUP POST PROGRAM

*EQUITY OPTION ON AGREEMENT 

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 DEADLINE - 25 JULY 2021 

WHO CAN APPLY?

DISRUPTIVE BRANDS​

Focused on streetwear, sustainable fashion, contemporary design, and accessories

EMERGING BRANDS

Emerging brands with production capabilities, trade license, and at least 5 SKUs that we can help grow

PASSIONATE FOUNDERS

Passionate founders who know the fashion market inside out​

SAUDI FOCUSED
Brands from KSA, for the region

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ENGAGED COMMUNITY

Brands who have built a strong community are a big plus

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PROGRAM MENTORS 

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ARWA AL BANAWI

Founder & Fashion Designer 

ARWA AL BANAWI

DINA SIDANI

Chief Innovation Officer

SGII / Chalhoub Group

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DANA ALHAMRANI

Business Development Manager

KSA Country Managment

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SHARMILA MURAT

Chief Investment Officer

SGII / Chalhoub Group

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JOSPEH CHALHOUB

GM of Fashion & Accessories

Saudi Arabia / Chalhoub Group

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CHARBEL LAHOUD

Transformation Lead
KSA Transformation

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RAFI DIKRANIAN 

Head of Marketing & Operations

The Greenhouse

...AND MANY MORE FASHION
EXPERTS & ENTREPRENEURS

PROGRAM AGENDA

JUNE

AUGUST

SEPTEMBER

SEPTEMBER

DECEMBER

APPLICATIONS
OPEN

SELECTION

PROGRAM START

TESTING PHASE

STARTS

DEMO DAY

READY TO ACCELERATE
YOUR FASHION BRAND?

 DEADLINE - 25 JULY 2021