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The Greenhouse Incubator is a unique data-driven program that aims to discover and accelerate early-stage beauty & fashion brands, testing them with standardized KPIs in an online/offline retail environment with the aim of further brand incubation (or investment) within the Chalhoub Group’s retail pillars.

Are you the next
BIG THING in FASHION or BEAUTY?

THE 
FASHION
LAB

The Fashion Lab is on a mission to discover the next BIG FASHION & ACCESSORIES brand to come out of Saudi Arabia!

We are looking for unique, innovative and disruptive brands that can take advantage of our Saudi based fashion incubator. Do you have what it takes? Discover More

THE 
BEAUTY
LAB

The Beauty Lab is seeking emerging and unique beauty & wellness brand from the MENA region.

Are you a passionate founder, beauty guru, wellness disruptier or anything in between? Then this program may be the perfect fit for your brand.  

Find out more

The Beauty Lab is seeking emerging and unique beauty & wellness brand from the MENA region.

Are you a passionate founder, beauty guru, wellness disruptier or anything in between? Then this program may be the perfect fit for your brand.  

Find out more