Meet Our Founders
Wear That
An algorithm-based digital stylist to match customers with the right products based on personal data sets. Wear That has shown an increase in efficiency and accuracy of the styling recommendations and an increase in customer satisfaction, conversion, and retention.
Heidi Shara
Founder & CEO
The Abaya Lab
Starting with Abayas, TAL is digitalizing and reinventing the tailoring and customization journey for consumers in the GCC. 'Build your own abaya in under 3 mins' is bringing convenience, experience, cultural fit, and better communication in a few clicks.
Musfira Suleiman
Founder & CEO
Arthur Katz
Founder & CEO
Hikaya
Hikaya manufactures high-quality sustainable furniture, on-demand, unit-based, while being locally produced. Based on interactive and deeply engaging workshops, the furniture is hyper-tailored reflecting the company's core culture and values.
Tayeb Hassan
Founder & CEO
House of Wisdom
Due to the standardization of wellness and beauty, people feel more and more disconnected from the health, wellness and beauty product they buy. House of Wisdom is your modern ‘Alchemist’ that matches the best natural remedy for you based on old cultural wisdom.
Clout Pad
An end-to-end solution to create, grow and operate creators’ next brand from branding to product development, manufacturing to delivery, growth to financing, etc. A model that helps creators to become successful entrepreneurs to generate future-proof assets and long-term revenues.
Faheem Muradin
Founder & CEO
Kooptation
An incentive-based recruiting platform to recruit talent by leveraging your teams’ network. Kooptation allows your employees to refer friends or former co-workers to your recruitment team and earn rewards if they get hired.
Adrian & Charles
Co-Founders
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