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Meet our Startup Studio Founders

Meet Our Founders

Wear That Logo

Wear That

An algorithm-based digital stylist to match customers with the right products based on personal data sets. Wear That has shown an increase in efficiency and accuracy of the styling recommendations and an increase in customer satisfaction, conversion, and retention.

  • Instagram
  • TikTok
  • LinkedIn
Heidi Shara Wear That Founder
  • LinkedIn

Heidi Shara

Founder & CEO

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The Abaya Lab

Starting with Abayas, TAL is digitalizing and reinventing the tailoring and customization journey for consumers in the GCC. 'Build your own abaya in under 3 mins' is bringing convenience, experience, cultural fit, and better communication in a few clicks.

  • Instagram
  • TikTok
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  • LinkedIn

Musfira Suleiman

Founder & CEO

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Arthur Katz

Founder & CEO

  • LinkedIn
Hikaya Logo

Hikaya

Hikaya manufactures high-quality sustainable furniture, on-demand, unit-based, while being locally produced. Based on interactive and deeply engaging workshops, the furniture is hyper-tailored reflecting the company's core culture and values.

  • LinkedIn
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Tayeb Hassan

Founder & CEO

  • LinkedIn
House of Wisdom Logo

House of Wisdom

Due to the standardization of wellness and beauty, people feel more and more disconnected from the health, wellness and beauty product they buy. House of Wisdom is your modern ‘Alchemist’ that matches the best natural remedy for you based on old cultural wisdom.

  • Instagram
  • YouTube
  • TikTok
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DSTRKT

DSTRKT is a new immersive Gen-Z platform that disrupts the shopping experience of a market place. Enhancing social commerce for visitors to interact with each other and shop together in one space. 

  • Instagram
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  • LinkedIn

Faheem Muradin

Founder & CEO

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StoryWork

Storywork is a cutting-edge AI startup that empowers scriptwriters to enhance their storytelling abilities and overcome creative obstacles.

  • Twitter
  • LinkedIn

Oliver Vanice

Founder & CEO

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ARMOIR

Reinventing the suitcase.
From chaos to order.

  • Instagram
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  • LinkedIn

Martial Dahan

Founder & CEO

Coming Soon

We have more exciting startups ideas and amazing founders in the pipeline...watch this space

Ping Pong

Want to join our startup studio? Apply Here

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