Meet Our Founders
An algorithm-based digital stylist to match customers with the right products based on personal data sets. Wear That has shown an increase in efficiency and accuracy of the styling recommendations and an increase in customer satisfaction, conversion, and retention.
The Abaya Lab
Starting with Abayas, TAL is digitalizing and reinventing the tailoring and customization journey for consumers in the GCC. 'Build your own abaya in under 3 mins' is bringing convenience, experience, cultural fit, and better communication in a few clicks.
House of Wisdom
Due to the standardization of wellness and beauty, people feel more and more disconnected from the health, wellness and beauty product they buy. House of Wisdom is your modern ‘Alchemist’ that matches the best natural remedy for you based on old cultural wisdom.