
Building tomorrow, today!
The Greenhouse is the Chalhoub Group’s space for bold entrepreneurship. We build value through two distinct pillars, The Startup Studio, and Accelerator Programs.
In addition, we host a series of dynamic events – including speaker series, founder talks, workshops, hackathons, and more – to foster and permeate a culture of entrepreneurship across the Group and beyond.

The L'Occitane Accelerator program, hosted in Dubai, gives a unique opportunity for selected Startups to team up with the French luxury brand to implement new edge retail-tech solutions in the Middle East and to develop a proof of concept with the goal of signing commercial agreements with the brand down the line.
START | OCT 2022
FUNDING | $50,000
WHERE | DUBAI, UAE
END | MAY 2023
Our manifesto for success
BETTER IN BETA
Always experimenting and striving for continuous improvement. We use data instead of intuition, because data don’t lie
CONSTRAINTS FUEL CREATIVITY
We see limitations of time, resources and funding as drivers for growth, not barriers
PEOPLE & IDEAS
BEFORE PROCESSES & POLICIES
With good judgement, we work towards a shared purpose and cultivate a positive environment; even if we stumble along the way

GROWING & UNLEASHING
COLLECTIVE BRILLIANCE
NO VALIDATION NECESSARY...
YALLA!
We make our own calls, bypass any bureaucracy, and ask for forgiveness, not permission
CHALLENGE THE STATUS QUO
Egos aside and learn from all viewpoints.
We call each other out, often with a sense
of humor
THE WHOLE IS GREATER THAN
THE SUM OF ITS PARTS
Collective force is the strongest driver of innovation; we create better together, thank you Aristotle!